Case study notes

This section provides class materials for students for each of the Mindframe for public relations education case studies. 

Click on the quick links to access the set of written materials available below within each case study.

Case study materials


J&PR IconCase Study 1 - Teen Suicide

This case study presents a scenario in which the body of a teenage boy has been found at a local park. The body has been found by two youths walking home from school. A news reporter is sent to the scene to conduct interviews with police and witnesses. The reporter discovers that the dead boy is the son of the mayor. The boy’s mother is also well-known in the community for her work in charity fundraising. The video provides footage from an interview with the policeman at the scene.

J&PR IconCase Study 2 - Mental Illness and Community Attitudes

This case study presents a scenario in which complaints about a child care centre are made because a person working there lives with schizophrenia. The centre is part of a large child care franchise, Happy Days Child Care and is currently managed by Mrs Smith, who would like her daughter Debbie to take over the licence for the business. Debbie, who has been assisting her mother at the child care centre for many years, has applied to Community Welfare for a licence to manage the service. In applying for a licence, potential applicants are legally required to disclose certain information. Debbie has indicated that she receives treatment for schizophrenia, that her illness is well managed and that she has been well for many years. Community Welfare has disclosed this information to the parents of children attending the centre during interviews with them about the service. Prior to this the parents were not aware of the woman’s illness.

J&PR IconCase Study 3 - Developing a Mental Health Campaign

This case study is based on the SANE Australia "Signs" Social Advertising Campaign. The case study provides detailed background and information on the first stage of this actual campaign.

J&PR IconCase Study 4 - Developing a Communication Project in Suicide Prevention

This case study will encourage you to think about the different communication strategies you might employ to promote a Suicide Prevention Resource to a particular target audience.

J&PR IconCase Study 5 - Issues Management Journal

This exercise requires you to review at least 3 of the media articles provided to determine what is being reported about the issue and then conduct more in-depth research integrating the views of different publics, as well as background facts and available evidence. 

J&PR IconCase Study 6 - A Community Mental Health Event

This exercise will encourage you to think about the different strategies you might employ to plan and promote a local community event.

J&PR IconCase Study 7 - Death at a Rock Concert 

This case study presents a scenario in which the body of a celebrity has been found at a music festival. The artist is a well-known musician and is involved in the celebrity endorsement of a youth clothing brand. Detailed information about the death is tweeted very soon after the discovery of the body by festival goers and fans of the band.