Research: Views and attitudes


Media IconNew research has been released that examines attitudes towards the reporting and professional communication about suicide held by media professionals, public relations professionals and students in Australia. 

The three summary reports form part of a PhD and were supported by staff at the Hunter Institute of Mental Health working on the Mindframe National Media Initiative.

The current research is the first to examine the views and attitudes of media professionals, public relations professionals and students towards recommendation for reporting or communicating about suicide and the factors that may influence these views and attitudes – including personal attitudes towards suicide, personal and professional exposure to suicide, and exposure to the Mindframe Initiative in Australia.   

Video introduction

Hear from Jaelea Skehan, Director of the Hunter Institute of Mental Health and research lead about key findings from the surveys. 

Research: Views and attitudes on reporting and communicating about suicide from HInstMH on Vimeo.

 

Research reports


Research: Views and attitudes of media professionals on reporting suicide from Hunter Institute of Mental Health

Research: Views and attitudes of public relations professionals on communicating about suicide from Hunter Institute of Mental Health

Research: Views and attitudes of journalism and public relations students on communicating about suicide from Hunter Institute of Mental Health

 About the research


This research forms part of Jaelea Skehan’s PhD study supervised by Professor Brian Kelly (University of Newcastle), Professor Jane Pirkis (University of Melbourne) and Associate Professor Myfanwy Maple (University of New England). The research was supported by a team of staff from the Hunter Institute of Mental Health, including Dr Ross Tynan, Dr Renate Thienel and Mr Marc Bryant. Media organisations in Australia, the Public Relations Institute of Australia, champions at Australian universities and the project team working on the Mindframe National Media Initiative supported recruitment for this study. The research has been approved by the University of Newcastle’s Human Research Ethics Committee, Approval No H-2014-0369. This is a summary report of results, which have not yet been peer-reviewed. It has been developed for broader communication through the Mindframe National Media Initiative and the media partners in Australia. Further analysis will be included as part of a peer-reviewed publication.